QR Codes: What good are they?
What are QR Codes? First of all it might be useful to explain a little bit about what they are. WikiPedia gives the definition:- A QR code (short for Quick Response) is a specific matrix barcode (or...
View Article100 facts that confirm the importance of Inbound Marketing
100 Awesome Marketing Stats, Charts and Graphs Compiled by Hubspot Inbound Marketing they confirm the growing importance of inbound marketing technologies and platforms for today’s businesses both...
View ArticleWhy do you need a website redesign?
To redesign or not to redesign that is the question! No it’s not! The most important question to ask is why you think you need to have a redesign in the first place. I’m not saying that websites...
View ArticleQR Codes – Subway shopping, just one thing they are good for!
QR Codes – good for something, then! In an earlier post, entitled QR Codes: What good are they?, I listed a number of ways that businesses could utilise QR codes to help generate interest, leads and...
View ArticleFacebook Edgerank, why is it important?
Facebook Edgerank A question was asked recently on a Facebook status update about how can you ensure your post is seen by the largest amount of the online community. Apart from writing a blog post or...
View ArticleCan Google+ overtake Facebook in 2011 or when?
Have you signed up to Google+ yet? However, if you do try and signup you will be asked to leave your email as the ‘project’ is ‘closed’ until further notice and was initially open to users by...
View ArticleWhat is your customer lifetime value?
Knowing your customer lifetime value is important! Lifetime Value (LTV) is the essentially the income/revenue that once a customer is aquired they will contribute to your business during the period of...
View ArticleMulti Channel Funnel reports in Google Analytics
Google Analytics Multi channel reports are now live The long awaited and much needed multi channel reporting facility is now available when using the new version of Google Analytics. Marketers will now...
View ArticleIs Google+ a real threat to Facebook?
Does Mark Zuckerberg really see Google+ as a threat? It’s a question that has been asked a number of times without any real answer! But, on a one hour profile of Facebook and Mark Zuckerberg broadcast...
View ArticleGroupon and other Daily Deals–Are they worth it?
Yes & No! Sitting on the fence, not really! It depends if you are on the receiving end or giving end. If you are a consumer you probably love deal-of-the-day (DOD) sites but if you are a retailer...
View ArticleYellow Pages continues to decline
Yellow Pages – Even less walking for your fingers! Last year, almost to the day, received my new copy of Yellow Pages for our local area. The new one just popped through the door (there was a time when...
View ArticleSanta Claus–Master Marketer
What Santa Knows About Marketing – And You Should Too Received this article in a newsletter a couple of years ago from Charlie Cook of MarketingForSuccess.com. It might be a few years old now but still...
View ArticleSearch engine optimization–some common misunderstandings
Common misunderstandings about search engine optimization It’s still surprising how many new website owners still believe that all that is needed is to register a domain name, host space, setup a site...
View ArticleIn 2012 will Google change the way we market on internet?
Is Google becoming the competition? Brian Whalley, search marketer at HubSpot published a blog post on the HBR (Harvard Business School) Blog Network, entitled Google Will Change Web Marketing in 2012,...
View ArticleAre QR codes (quick response) catching on at last?
QR Codes double in use in 2011 Mobile technology provider Nellymoser reported in Adweek that 8% of magazine ads in December 2011 included an interactive quick-response or QR code compared to 3.6% in...
View ArticleThe State of Inbound Marketing – Hubspot Report & Webinar
Inbound Marketing in 2012 Hubspot is an acknowledged and leading supplier of inbound marketing automation and marketing software. They are often seen to lead the way in driving the concept that has...
View ArticleIs SEO bad? No, but a penalty for over-optimised content!
Google will penalize if you over-optimize! During a recent SXSW panel Google’s Matt Cutts announced that Google has been working on a new penalty that targets over-optimized or overly SEO’ed content....
View Article3Rs and 2Qs of Local Reviews and Reputation
The importance of Local Reviews on Your Reputation and impact on your business A recent blog post on Convince&Convert painted a picture of a seemingly successful small business providing good...
View ArticleSocial Media research confirms marketing/ consumer conflict
Social Media lessons have yet to be learned, it seems! Recent research conducted by Pitney Bowes Software of adult internet users and marketing decision-makers in the US, UK, France, Germany and...
View ArticleThe Mobile web is here and it’s not going away
Mobile browsing is growing but will it make a big impact on ecommerce? There is no doubt that mobile devices are being used to browse the internet more and more. But the jury is still out, as far as...
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